More companies are realising that the path to success includes knowing their customers better. As they commence their journeys towards continuous discovery to deeply understand their customer and their problems, there can be some lofty expectations. However, the reality is often very different, and can be fragmented, chaotic and full of barriers.

In June, we caught up with Ben Ryan who shared 3 lessons from his experiences at FatSecret.

Lesson 1: Challenging the Status Quo

How well do we really know our customers? Just a little, ie. at a surface level? Perhaps it’s as little as reading the feedback or complaints that actually make their…


Between snap lockdowns and restrictions, we were lucky to be able to sneak in another face to face meetup to talk all things product.

Even with all the various frameworks available, design thinking, lean methodologies and agile practices, product should be a piece of cake, right? Well, we all know that it rarely is. But what about when we add an agency lens on top as well? In April, Jim O’Malley and Su Lim from Isobar Australia shared some of their perspectives from the other side.

Some Common Challenges

  • Lack of customer focus: The product team may believe they own the product…

Photo courtesy of Koen Alexander

After a long challenging year, it was great to get back together for our first face to face meetup for 2021. After multiple delays, we finally were able to be joined by Katherine Weaver and Caylie Panuccio from Impro Melbourne for a fun and interactive session and it certainly did not disappoint.

During the session, we learnt a little about improv, and were guided through a series of activities, where we learnt about:

  • Supporting each other and helping your partner (colleague) look good;
  • Collaborating with others and building on ideas;
  • Empathy for our stakeholders, who will have a lot of…

For our last event for 2020, Product Anonymous celebrated our 9th birthday. Again. We’ve actually lost track of how old we are. And this may or may not be the third time that we’ve celebrated our 9th birthday. But I digress.

We’ve had another action packed year, with so many great talks from sharing insights and becoming a super-team with marketing, to leading through influence and creating buy-in to help prioritisation with an ethical lens, getting out of product hell and transitioning to a product-led company, which can have different nuances in big corps and startups.

As well as organising…


Blending his experience as a corporate lawyer and a seasoned improv performer, Simon Dowling has become a leading collaboration trainer, helping teams to become inspired and highly-engaged. For our October session, Simon took us through an interactive discussion on creating buy-in.

Willing and Enthusiastic

Can you imagine getting the people in your organisation to align and commit to initiatives, not because they’re told to and have to. But because they choose to, and want to, with willing and enthusiastic energy. Moving from a place of authority to autonomy.

It’s no surprise what can happen in this type of environment:

  • People feel valued and…

Prioritisation. The Product Managers’ pain.

From RICE to MoScoW to WSJF, there are no shortages of methods. If you google prioritisation, you’ll probably find around 30 different frameworks. But how useful are they? Are they too theoretical? How readily can they be applied?

Sometimes, it can feel like we are on a hamster wheel, constantly running in circles.

According to Phoebe Peck from Redcat, prioritisation is like running or a sport — it takes constant practice. Phoebe shared some of her real world experiences, with a few useful tips thrown in to boot.

Preparation and Training

Why do we need to prioritise? No…


Are Product people all that different from their Marketing colleagues? Other than Sales, Advertising, and Brand Messaging, what do Marketers actually do? For August, Product Anonymous delved into the world of marketing with Ellias Appel and Carleen Harawira.

What is Marketing?

Elias started with a Peter Drucker quote:

The aim of marketing is to know and understand the customer so well, that the product or service fits them, and sells itself.

In other words, Marketing is the art and science of understanding customers, and then trying to get them to buy your stuff.

Carleen agreed — Marketing is the art and science of…


Leading the Product.

One of my favourite conferences each year. And this year, it just so happened to be virtual. This year has been filled with countless online and virtual meetups, and being digital has meant I’ve been able to get to many which would normally have been out of reach. But this year, the re-imagined Leading The Product conference was on another level. And possibly even rivalling the in-person conferences in previous years!

This year, Kent Weathers and the Brainmates team introduced their 7 Ps of Product (inspired by McCarthy’s 4Ps of Marketing), to over 700 attendees from around…


With everything becoming remote and distributed, businesses are forced to adapt. Explore new opportunities, or find a silver lining. The alternative to wither and become a mere memory. And we’re no different.

Taking advantage of lockdown, we had Jock Busuttil make his long awaited return to Product Anonymous in July, all the way from London, to share some of his experiences of an all too familiar place — product management hell.

The Symptoms — What does Product Hell look like?

There are many common indicators that you may not be in the healthiest product environment, such as:

  • Not allowed to talk to customers. The complete opposite of continuous…


Steven Bladeni moved from strategy to product leadership within a large corporate, to leading internal incubators, before transitioning into Head of Product and Chief Operating Officer roles in the startup world. Steven chatted with us, and shared some thoughts on product leadership in corporate and startup environments.

Building the Team

Regardless of the size of your organisation, as you move into product leadership, there are some universal truths — your success now depends on your team. More about team achievements and performance. Less about your personal accolades.

Your first step is to build your team.

Unless you are starting your team from scratch…

Steve Cheah

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